Affiliate - Person or organization which earns money from their website by placing advertising (text, banners, pop-ups etc.) on it that generate actions that have been defined as commissionable by merchants

CPC - CPC stands for cost per click( through ) and refers to the cost incurred in getting one person to click on an advertisement ( banner, text or other form of advertising ) and going to the site referenced by the link.

CPA - CPA stands for Cost per Action. Generally speaking publishers that own trafficked web sites are paid by the advertiser when a visitor performs a specific action. These actions can vary, but usually include either viewing a site, filling out a form to join a newsletter. CPA ad networks are considered to be one of the most advantageous forms of advertising available online.

PPC - Pay per click (PPC) is an advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Both refer PPC and CPC to the same concept, but PPC refers more to the business model, and CPC to the actual price.

CPS - Cost per Sale (CPS). Pricing based on the number of sales transactions your ad generates.

PFP - Pay For Performance is same thing like CPA, way for advertisers to select how they want to pay for their advertising — by click, impression, sale, or other variable.

PPL - Pay per Lead is an online advertising payment model in which payment is based solely based on qualifying leads. The advertiser only pays for leads generated at their destination site. No payment is made for visitors who don’t sign up.

PPS - Pay per Sale is the same Cost pay Sale ( CPS ) concept .

CPM - Cost per thousand impressions. The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).